Akai MPC Live III commercial
Paul worked as the DOP and camera operator to shoot this commercial for the latest Akai MPC unit. The aim was to show a broad range of music styles and influences, as well as the variety of technical inputs available to the user. 'Four times the power' presented by four characters in four different settings. Each environment was lit and shot to have its own visual identity and style. Directed by Mike Wilcox
Client: Akai
Director: Mike Wilcox
Director of Photography: Paul Beany Hines
Music: Harry Coade
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